CHANGE IS IN THE AIR 

At POWERS MFG we are dedicated to providing the world's athletes with superior quality, custom tailored athletic wear. Since 1902, we've strived to build our products "Up to a standard, not down to a price." Every uniform passes through our exclusive quality control system and you can take pride in wearing our logo, knowing that by raising the bar in your athletic wear, you're raising the bar for your athletic performance. 

 

The POWERS brand has always reflected our company, evolving as our products and services have grown. Our products have exceeded traditional expectations, and it was obvious that our logo would need to function beyond all competition to accurately represent POWERS MFG. To that end, we began to work with our friends at T8DESIGN who spearheaded the redesign of our logo and performed an inclusive, mixed media redesign of the POWERS MFG brand.  

 

PROJECT GOALS 

As with all great logos, the elements need to work in multiple configurations if the brand will be effective across mediums, layouts and aesthetics. The POWERS brand spans every medium - requiring the logo to work and function dynamically in every form, reflecting POWERS and our work. 

 

The solution also needs to function independent of geographic and linguistic boundaries. All native elements, whether definitively visual or culturally relative, were out of the question, as they would reflect their origin. This also posed problems for universal visual elements, as their linguistic and cultural definitions are different between cities, regions and continents. 

 

To be effective the logo needed to represent POWERS MFG, the superior quality of our products, and the American sports market while functioning independent of geographic and linguistic boundaries.  

 

THE SOLUTION 

Of the approaches which met the projects goals, one solution jumped out above all others and it became clear that we had found the new logo; the POWERS AMP. 

 

The AMP utilizes math as a definitive, universal language and pairs it with the intrinsic power and competitive nature of sport. Representing our theory that athletes, given the proper tools, have the power to amplify their potential and create a heightened level of sport, performance, and competition. 

 

 

FULL PRODUCT CATALOGS

	Basketball Catalog Download PDF
	Football Catalog Download PDF
	Baseball Catalog Download PDF
	Wrestling Catalog Download PDF
	Softball Catalog Download PDF
	Lacrosse Catalog Download PDF
Request a Catalog
Get Acrobat